Privacy Policy

Last updated: 1st January 2026

emberlattice B.V. ("we", "our", or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our fitness studio.

Data Controller Information

emberlattice B.V. is the data controller responsible for your personal information. Our contact details are:

• Company: emberlattice B.V.
• Registration Number: NL58273914
• VAT Number: NL005827391B01
• Address: Nieuwstraat 221, 1392 VU Almere, Flevoland, Netherlands
• Email: privacy@emberlattice.world
• Phone: +31 365501763

Data Collection

We collect information about you when you use our services, visit our website, or interact with us. The data we collect includes:

• Personal Information: Name, email address, phone number, postal address, and emergency contact details
• Health Information: Fitness goals, medical conditions relevant to exercise, injury history, and fitness assessments
• Membership Information: Membership type, payment information, attendance records, and service preferences
• Website Data: IP address, browser type, pages visited, time spent on pages, and referring websites
• Communication Records: Records of communications between you and our staff, including emails and phone calls

How We Use Your Information

We use your personal data for the following purposes based on various legal grounds under GDPR:

• Service Provision: To provide fitness services, personal training, and nutrition coaching (contractual necessity)
• Safety and Health: To ensure your safety during workouts and provide appropriate exercise modifications (vital interests)
• Communication: To respond to enquiries, send appointment confirmations, and provide customer support (legitimate interests)
• Membership Management: To manage your membership, process payments, and maintain attendance records (contractual necessity)
• Marketing: To send promotional materials and service updates with your consent (consent)
• Legal Compliance: To comply with applicable laws and regulations (legal obligation)

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about our cookie usage, please refer to our Cookie Policy.

Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist in operating our business (payment processors, email services)
• Emergency Situations: With emergency services or medical professionals if necessary for your safety
• Legal Requirements: When required by law, court order, or government request
• Business Transfers: In connection with a merger, acquisition, or sale of business assets

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Generally, we retain membership and health information for 7 years after your last interaction with us for legal and safety reasons. Website analytics data is typically retained for 26 months. We will securely delete or anonymise your information when it is no longer needed.

Your Rights

Under GDPR and applicable data protection laws, you have the following rights:

• Access: Request a copy of the personal information we hold about you
• Rectification: Request correction of inaccurate or incomplete information
• Erasure: Request deletion of your personal information in certain circumstances
• Restriction: Request limitation of processing of your information
• Portability: Request transfer of your information to another service provider
• Objection: Object to processing based on legitimate interests or for marketing purposes
• Withdraw Consent: Withdraw consent for processing where consent is the legal basis

Data Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure data storage, access controls, and staff training. However, no method of transmission over the internet or electronic storage is completely secure.

International Data Transfers

Your information is primarily processed within the European Union. If we transfer your information outside the EU, we ensure adequate protection through appropriate safeguards such as Standard Contractual Clauses or adequacy decisions by the European Commission.

Children's Privacy

Our services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

Contact Information

If you have questions about this Privacy Policy, wish to exercise your rights, or need to contact us regarding your personal information, please reach out using the details below:

• Email: privacy@emberlattice.world
• Phone: +31 365501763
• Post: emberlattice B.V., Nieuwstraat 221, 1392 VU Almere, Flevoland, Netherlands

Supervisory Authority

If you believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or your local supervisory authority.